Mug prices soar in the New Year

Branded MugsOn 15th November 2012, the EU Commission increased duty on all imported ceramic products from China to between 17.6% and 58.8%.

Most member states were opposed to this rise, however the new higher tax has been implemented.

This tax increase directly affects the price of promotional mugs and other ceramic and bone china products in the UK and across Europe, as the majority of these products originate in China.

Price increases are likely to kick in during the early part of the new year when new stocks arrive from overseas. The scale of the price rises are unclear at this stage, but mug prices will rise significantly.

If you are considering purchasing branded mugs or other promotional ceramic products, contact us now as we still have good  stocks available for most of our mug range at low prices.

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Selecting Promotional Products that are Effective

Many promotional products are used on a daily basis including mugs, pens, umbrellas, post-it pads and branded work-wear. If you are planning a promotional campaign to include promotional items consider carefully what products will be the most effective to help you get your message across?

To help work out the most appropriate products, consider the following:

1)  Target Audience

  • Are you aiming at children, youths, adults or any specific age groups
  • What are the common factors or interests for your target group
  • Are you targeting males , females or mixed groups.

It is important you have a have a clear target audience to help identify appropriate merchandise for an effective campaign.

 

2)  Purpose of campaign

  • Are you going to an event or an exhibition, or organising a conference?
  • Are you releasing new information like new contact details, new website or other important announcements?
  • Are you having a large gathering like an open day, gala day or corporate event?
  • Is the merchandise  general promotional material for existing clients and potential new contacts?

Once it is clear what the reason is for the campaign, relevant products with suitable branding areas can be identified. Careful consideration must be made to identify appropriate products  for your requirements e.g branded chocolate is not a good idea for a gala day on a hot summer’s day.

 

3)  Type of gift

  • Where do you want the gift to stay – at home, in the office, in the car, on the desk etc?
  • Has it to be a personal item?
  • Do you want the item to be in public view?

 

4)  Distribution

How are you going to distribute the gifts? If you are handing them out personally then there are fewer restrictions but if you are at an event visitors may not want to carry heavy or bulky gifts.

If you are planning a postal campaign remember to consider the cost of postage. Flatter and lighter items tend to be more economical.

 

5)  Budget

Have a clear idea what the ideal budget is  per item and what quantity you are considering. Larger quantities tend to have better price breaks but knowing this information from the start makes it easier to quickly identify the most appropriate items for a campaign.

 

6)  Branding Requirements

What are your branding requirements. If the products have to be printed, how many colours are in your logo. Bear in mind that additional colours cost more money in screen printed jobs.

On budget merchandise or smaller quantities, consider whether a single colour logo will effectively get your message across, as it is often considerably cheaper than multi-colour printing.

If your logo is multi-colour, it may be worth considering  products that can be digitally printed to keep your costs down.

 

7)  Delivery Date

When planning a campaign think carefully when you need the merchandise. Stock UK products have standard lead times usually around 2 weeks from artwork approval but this varies depending on the product and source.

Fast track items can be delivered on a faster service – as quickly as 24 hours for some pens! There is often a higher price to pay and the range of available items on this fast track service is restricted.

Plan your campaign and order your merchandise as early as possible so you can benefit from the best available prices  and you can select the most appropriate products to help your campaign work effectively.

8)  Ask for help

We have years of experience advising clients of the most appropriate merchandise for different purposes. We know of products that are available that you may not even have thought about and we can find products that will surprise you. We can help you find promotional merchandise that fits within your budget to optimise the effectiveness of your promotional campaigns, and we love a challenge!

Remember the most effective promotional items are functional and gimmicky products.

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Coloured Branded Snugg Cases – New Release

Snugg have joined with Arrow Corporate Promotions and the corporate market to offer you exclusive i-pad covers branded with your logo.

When our catalogue launched in June 2012 we could offer you Black, Brown, Camouflage or denim blue / cream covers branded with your own logo and the opportunity to add individual names to each cover.

We are delighted to now have available a greater range of colours for these quality i-pad covers, helping you strengthen your corporate identity by promoting your corporate colours.

Snugg i-pad covers are award winning premium covers and are the top seller on Amazon, around the world.

  • Superb corporate gifts
  • Quality business Accessory
  • Elasticated hand strap for easy holding
  • Options for branding : Screen print, Deboss or Foil Block
  • Covers can be personalised for staff members or for clients
  • Alternative Snugg case models available
  • Covers suitable for the entire apple i-pad range

For more information contact us

branded snugg i-pad case

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The Power of Promotional Mugs

Printed promotional mugs have been one of the most popular promotional items for years and are still a top performer in the corporate gift market for good reason.

If you consider how many cups of coffee or tea or other hot beverages an average person has in a day at the office, and the fact that often an empty mug will sit on the desk in full view until it is ready for a refill, printed mugs are the ideal promotional product to get you logo and message in front of your target market.

Current research by BPMA (British Promotional Merchandise Association) also shows that functional promotional products are kept up to an average of almost 3 years.

Do your sums:  a mug could cost you 0.01p or less per impression in its life time!

Branded mugs will give your logo great visibility over a long period of time resulting in an exceptionally low cost per impression.

But beware, not all printed mugs will offer the same quality of advertising. There are various grades of inks used to print onto the mugs and often the cheaper inks are not dishwasher proof and will fade after several washes. A faded dull logo is not a great image for any company.

If you are looking to purchase promotional mugs, make sure you are using a reputable supplier who use only the best quality inks to ensure your printing reflects the quality of your business, over a long period of time.

Mugs that can be direct printed have a great wrap-around print area to display text or graphics. If you need a large area, select mugs with straighter sides as bevelled or curved mugs have a much shallower print area.

Mugs that look good, and feel good,  may be used for many years.

If you need help or advice, please contact us.

 

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What would your logo would look like on a Promotional Product?

Time and time again we have clients pondering over which product will look best with their logo or which layout they should use on individual promotional items.

We now have a great solution. We have free software available on our website where an increasing number of promotional items can be selected and you can add your design, add text if required,  alter the size and position, change colours and basically create what you want. When you are finished being creative, your design is available as a 3D rotating image!

 Try our 3D visual tool now:       http://arrowcorporate.co.uk/virtual-samples/

Steps as follows:

  1. Upload your logo
  2. Pick a product
  3. Add your logo and text
  4. See your creative design as a 3D visual sample

Full step by step instructions to left of screen

If you are happy with the outcome and think this item is right for you, email us a copy of your design with a quotation request or your official order and we will do the rest.

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Why Senior Managers are Increasing Promotional Merchandise Spend

In times of recession when business is tough, why are 83% of senior marketers planning to increase their promotional merchandise spend this year.

Research by BPMA involved questioning senior marketers across the UK from a variety of industries on their purchase and usage of promotional products. This is the first time a survey like this has been carried out and here are some of the findings:

  •  Promotional products are purchased at least every 3 months by 66% of senior managers
  • Promotional merchandise is used at promotional events by 73% of buyers
  • Promotional products are used by 63% of buyers for brand awareness and re-branding

Merchandise was used because it targets customers effectively, ensures brand message lasts longer and creates loyalty. 

If you are going to purchase promotional products to enhance your business image and promote your marketing campaigns consider your product selection carefully as the range of promotional products available is vast. It is advisable to find appropriate products that are relevant to your market sector.

We are happy to offer help and advice at selecting appropriate products to help maximise the effectiveness of your promotional campaigns. If we can help, contact us to discuss.

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Environmental Promotional Products

Thinking environmentally?

When selecting promotional merchandise why not consider Eco friendly products. The benefits can be great:

  • Help reduce the consumption of limited resources.
  • Lessen the impact of production on the environment with our wide variety of environmentally aware products.
  • Minimise fuel pollution be selecting products manufactured within the UK

 
Eco-friendly products include:

  • Recycled promotional products manufactured from: car tyres, plastics, cartons, vending cups, newspapers, leather, glass etc.
  • Environmentally friendly products from cotton, sustainable wood etc
  • Eco friendly products using solar power, wind-up mechanisms or water power.
  • A good range of products manufactured in UK  including mouse mats, coasters, rulers, badges., bookmarks, folders & keyrings.

Product definitions   Make an informed decision when selecting you eco friendly promotional items. What do the titles mean?

  • Recycled – Made from previously used & processed materials including glass, paper, metal, plastic, textiles and electronics.
  • Recyclable – Can be processed at the end of it’s practical life to be used again for the same or different purpose.
  • Biodegradable – Decays naturally & harmlessly, helping to limit the amount of harmful chemicals released into the atmosphere.
  • Organic – Made from materials produced without the use of artificial chemicals.
  • Sustainable – Made from long term self sustainable materials farmed and sourced with little or no damage to the environment.
  • Solar Powered – Powered by electricity generated from the natural energy contained within the suns rays.
  • Water Powered – Powered, driven or propelled by water.
  • Energy Saving – Minimises the use of relevant power source whilst item is both in use and on standby.
  • Dynamo Powered – Power generated by mechanical movement, such as wind up mechanism.

 The range is vast and rapidly growing, if you need any help – contact us to discuss.    http://arrowcorporate.co.uk/eco-products.html/

Go Green … Show your customers you care!

 

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